Using schema markups is one of the most powerful ways to optimize your website for better rankings. Yet, it’s under-used.
You may have seen rich snippets on the search results. These snippets include star ratings, FAQ, phone numbers, author name and picture, dates, time, and more.
Have you ever wondered how to get these snippets to show up for your website?
If you have, you’re at the right place. In this post, I am going to share 10+ Best WordPress Schema Plugins for adding schema markups and rich snippets.
But before we dive in, let’s talk about schema markups and their benefits.
What Is A Schema Markup?
Schema Markup is basically a code you put on your website to help search engines display helpful information to the users.
In other words, schema markup tells the search engine what your data means, not just what it says.
Schema markup uses semantic vocabulary in microdata format to return results that have some meaning.Show More
This can be explained easily with the example of rich snippets. You might have noticed rich snippets like these:
For example, the above rich snippet gives us the ratings of the product. All this microdata is shown to the user with the help of schema markups.
Here are some benefits of using schema markups.
- Increase Click-Through Rates: Schema markups help your website pop up on the search engines more prominently thus improving the click-through rates.
- Show Rich Snippets: Without a schema markup, your website will not show schema markups like the ones we saw above.
- Improve Website Ranking: Websites using schema markup usually rank higher than those who don’t use schema markups.
So these were some benefits of using schema markups. Now, we can jump right into the best WordPress schema plugins you should be using to add schema markups.Show Less
Best Schema WordPress Plugins
There are different types of Schema plugins for different purposes. Here I’ll be discussing 10 WordPress schema plugins to help you to choose the right one for you.
- Schema Pro
- Ultimate Blocks
- All In One Schema Rich Snippet
- WP Review Pro
- WP Product Review
- WP SEO Structured Data Schema
- Schema & Structured Data for WP & AMP
- WPSSO Core
- Schema APP Structured Data
Now let’s dive into the details.
1. Schema Pro
Schema Pro offers the quickest way to automate your schema markup. It makes creating schema markups easier and you can do it in minutes.
Developed by the team at Brainstorm Force, it’s the most complete schema markup WordPress plugin,
The supported schema types in this plugin are:
- Local Business
- Job Postings
- Software Application
- Video Object
This is one of the very few plugins that support so many schema types. On top of that, it also supports custom fields so that you can add your own values.
It’s a premium plugin. The 1-year license of the plugin costs $79 and you can use the plugin on unlimited websites. You get all the features included plus updates and support for one year.
Ultimate Blocks is a ‘Gutenberg Blocks’ plugin that extends the functionality of Gutenberg Editor. It helps you to create better and engaging content with Gutenberg.
Ultimate Blocks offers two types of schemas – Review & FAQ Schema.
The ‘Review‘ block allows you to add an attractive review box to your WordPress posts.
You can add rows of review criteria with the star rating and the cumulative star rating will be calculated automatically. You can also edit the title of the review, reviewer name, summary, and call to action button.
Another awesome block of the plugin is Content Toggle (Accordion). It allows you to add FAQ-Schema enabled accordion to your posts/pages.
It also offers some essential blocks like Table of Contents, Tabbed Content, Click to Tweet, Feature Box, etc.
However, this plugin is only available for Gutenberg Editor. You can’t use this with Classical Editor.
As the name suggests, this plugin helps you to display any kind of rich snippets for your website on the search engines.
You already know how rich snippets help in ranking higher on the search engines. The plugin helps in providing precise information to display in the rich snippets.
Not only this but the plugin also helps you to display proper information when people share your link on Facebook.
All In One Schema Rich Snippet plugin supports the following content types:
- Software Application
The plugin is free and is the simplest solution to add schema markup to your WordPress site.
WP Review Pro is one of the most powerful review plugins for WordPress. Not only it does let you add beautiful review box in your content, but it also helps you display this content in rich snippets.
You can create reviews and choose how to display them. There are multiple rating systems for you to choose from. This includes star, percentage, point, and circle.
Another nifty little feature of this WordPress plugin is that you can enable user comments and reviews.
To make your reviews pop out, you can add CSS animations. It also lets you display a star or percentage rating on your post thumbnails.
There is a tabbed widget feature included that lets you add a widget that shows your recent and popular reviews.
Here is a list of features available in WP Review Pro:
- Display rich snippets
- Choose review rating systems
- User comments and reviews
- CSS animations
- Speed Optimized
- Widget feature
- Shortcode support
- Options panel
- Unlimited color options
- Translation ready
- Change position and width of the box
- Compatible with caching plugins
- Developer friendly
WP Review Pro costs $77 and allows you to use the plugin one 5 websites. With this, you get 24/7 support and video tutorials to guide you on using the plugin.
Here’s an example of a review box created by WP Review Pro.
WP Product Review is a WordPress plugin like WP Review Pro but there are some features different in this plugin.
Just like WP Review Pro plugin, you can add a review box in your content. But on top of that, you can also create comparison tables and add pros and cons list.
You can easily control the position of the reviews using shortcodes and can also display popular and recent reviews in your sidebar using a widget.
The plugin comes with Amazon integration which lets you import Amazon product information like name, price, affiliate link, and images.
You can also allow users to leave comments and give their own ratings to increase site activity. There are multiple review layouts you can choose from.
Here is a break down of the features included in this plugin:
- Rich snippets support
- Add review boxes
- Comparison tables
- Pros and cons list
- Shortcode support
- Widget support
- Amazon Integration
- User comments and ratings
- Multiple layouts
- Import reviews
- Custom icons
- Affiliate buttons
The plugin costs $70 and supports only 1 domain. This plan includes 1 year full of supports and updates.
This free plugin lets you implement schema easily. The plugin supports the following types of structured data:
- Local Businesses
- Blog Postings
The plugin’s interface is very simple and you can easily implement schema markups. The general settings of this page includes settings to let you set your website URL and type of website. You can also add additional type URLs.
You can also add your local business description, working hours, geo coordinates, address, name of person, and logo.
The plugin is quite detailed and is very simple to use. There are more options to set structured data for different content types.
7. SNIP: Rich Snippets by WPBuddy
Rich Snippets WordPress plugin lets you add schema markup to your site and show rich snippets that will help you increase your rankings.
You can create different types of schema. These are:
- Local Business
The process to add schema is very simple in this plugin and you can do it very quickly. The plugin costs $66.
Schema & Structured Data plugin is one of the comprehensive plugins that have a lot of schema types to consider when adding your content.
It comes with many cool features that make it one of the top players. Even though it isn’t very popular because it is new, it is gaining popularity so fast.
It has over 33 schema types including:
- Blog posting
- Local Business
- News article
- Video Object
- TV Series
- Job Posting
- And more
You can find the full list here.
It is fully compatible with AMP & comes with advanced settings like add in footer, pretty print, microdata cleanup, and more.
You can import data from other schema plugins like WP SEO Schema, and more.
The pro version helps you fetch reviews, get priority support and access to other extensions like WooCommerce compatibility, Cooked Compatibility, and others.
I think their free version is a beast. But if you want the pro version, they have a 50% discount running right now. Check their website, so you don’t miss out on the promo.
9. WPSSO Core
WPSSO Core is not just a schema markup plugin, but it also supports advanced open graph, rich pin, Twitter card, meta tags, and SEO rich to make sure that your content looks great on any social site or on any search engine.
It is fast and not another task that you need to have in your to-do list when you are writing any new post. It picks up descriptions, titles, and product information from your content automatically. You can customize it to suit your needs.
It also verifies duplicate meta tags, checks 3rd party plugin settings for possible conflicts, and warns you of any missing PHP modules.
It comes with built-in support for AMP plugins.
The pro version comes with extra customization features, like default values customization in any post type, additional schema options, support for embedded videos from Facebook, Vimeo and Youtube, integration with 3rd party plugins, integration with third-party API, and more.
Schema APP Structured Data is another popular Schema plugin that is endorsed by Neil Patel himself.
Once it is installed, it helps you create automatic schema.org markup for all your pages, posts, author, and category content, leveraging content already present. It also helps you provide Google Site Structure features like Breadcrumbs, Sitelinks Searchbox, and your site name in results.
With their schema APP tools, their paid plan, you can create custom markup for a website’s local business, organization, reviews, contact page and more.
It also supports WooCommerce products and gives you access to their expert team.
It costs $30 a month to use it on 1 domain and up to 1k unique pages. If you want to use it on multiple domains and more pages, then you will pay upwards of 100$ a month.
So these were the best WordPress Schema plugins you should use to add schema markup. Now, it’s obvious that you won’t be using all these 10 plugins for schema.
Hope you’ll be able to choose the right plugin for you.
And, if you have some other requirements, mention them in the comments. I’ll give my recommendations accordingly.