Your SEO strategy isn’t just about keyword research, content creation, and link building. There are lots of activities that are essential to running a successful SEO campaign.
One such activity is ranking tracking. No matter how good you have executed your SEO strategy, you can fail very badly if you don’t keep a track of your rankings.
Rank tracking helps you keep your SEO performance in check and make sure that your rankings are improving. If you don’t keep track of your rankings, you will never know when you slide from the #1 position to #8.
Now, keeping track of your keyword rankings can be done manually. You just keep track of your keyword ranking by searching it on Google.
But there’s a problem. This method fails when you have to track hundreds if not thousands of keywords.
The best way to keep track of your rankings is by using a rank tracker. There are many great rank tracking tools, plugins and apps out there but which one is the best for you?
In this list, I have compiled the 9 best keyword rank tracker tools and plugins to help you choose the best one that fits your needs.
1. SEMRush (Position Tracking)
SEMRush offers a rank tracker tool that allows you to track the positions of your keywords. You can monitor your rankings and get detailed reports your performance.
The tool lets you check rankings at international and local level. You can also monitor rankings for desktop and mobile devices.
Another great feature of this tool is that you can analyze your ranking based on different SERP features.
You can also find out your competitors and get all the information about their domain and ranking on the search engines.
It also lets you create a list of keywords to track. You can give tags to your keywords to keep them organized for a focused view. This way, you can also generate reports for certain set of keywords.
You can also receive notifications if there are any changes in your keyword rankings. The tool allows you to create triggers to get alerts. This helps you take immediate action to ensure your rankings are not falling down.
Here is the list of features available in this tool:
- Check rankings on national and local level
- Check ranking on desktop and mobile devices
- Analyze ranking based on 16 different SERP features
- Competitor information
- Organized keyword tracking
- Create tags for grouping keywords
- Daily notifications
- Triggers to get alerts on position changes
- Detailed reports
Position Tracking by SEMRush is a great tool for tracking your keyword positions. If you’re looking for a tool instead of a WordPress rank tracker plugin, then this tool is really helpful.
SEMRush costs $99 per month. At this price, you get access to all the features provided in SEMRush.
2. Ahrefs (Rank Tracker)
This is probably one of the best rank tracker tools available out there. Ahrefs is the best when it comes to offering SEO solutions and this tool is another great example.
You can track keywords and monitor your rankings for both desktop and mobile devices. You can also add multiple countries per keyword to monitor your rankings in different countries. Another great feature is that you can also specify the competitors for each keyword you want to track.
Rank Tracker by Ahrefs provides ranking data in a stunning way through graphs. These graphs show the visibility, average traffic & position, and positions distribution.
You can also check if your website ranks in the different SERP features. Ahrefs currently supports 13 different SERP features such as featured snippets, site links, top stories, thumbnails, knowledge card, shopping results, and more.
Ahrefs’ Rank Tracker also lets you sort your keyword list with filters and tags. You can get insights about how well you stand against your competition.
Here is the list of features available in Ahrefs’ Rank Tracker:
- Ranking updates for desktop and mobile devices
- Interactive graphs
- Check rankings for different SERP features
- Sort keywords using filters & tags
- Competition analysis
- Advanced metrics
- Scheduled email reports
Ahrefs’ Rank Tracker is a complete tool for keeping track of your keyword positions. Surely, with this tool in hand, you can gain a lot of information about your website’s SEO performance and also about your competitors.
When it comes to pricing, Ahrefs is one the expensive side as the most basic plan starts at $99 per month. But at this price, you don’t just get the Rank Tracker. You get access to all the features available in Ahrefs. This includes the Site Explorer, Keywords Explorer, Content Explorer, Site Audit tool, and SEO toolbar.
This rank tracking tool is from Mangools, the company behind KWFinder and SERPChecker.
The tool is really awesome when it comes to tracking positions. You can get data about the keyword you’re tracking. SERPWatcher has their own metric called the Dominance Index which represents your overall dominance in the SERP.
You can track keywords and get interactive reports, daily ranking updates, and more. The best feature about this tool is that since it’s a part of Mangools, you can also use their other tools such as KWFinder.
This means that you can also do keyword research and then keep track of your keywords using just one tool.
The tool costs $29 per month in which you also get the two other tools by Mangools; KWFinder and SERPChecker.
In this plan, you can track up to 200 keywords and get daily ranking updates. Other Mangools plans go up to $39 per month and $79 per month.
Rankie is a rank tracker plugin for WordPress that lets you track each keyword position without any hassles.
The plugin updates keyword positions daily so that you are updated about your keyword performance on Google.
A great feature of this plugin is that it generates ranking reports per month or per year to help you track your positions.
Another feature of Rankie is that it’s not just a rank tracking plugin. The plugin also generates powerful keyword lists to help you target valuable keywords.
Rankie also auto adds searched keywords in the tracker. This means that if anyone visited your website by searching for a keyword, then this plugin will add this keyword in your tracker.
Here’s the features available in this plugin:
- Daily ranking updates
- Ranking reports
- Keyword research tool
- All languages supported
- Auto tack searched keywords
- Daily report emails
- Ranking graph for each keyword
- Easy keyword filtering
- Proxy support
If you want to track your keyword rankings in your WordPress dashboard, then this plugin is best suitable for you. The plugin costs $25.
5. Rank Math
Rank Math is a promising new SEO plugin for WordPress which is a great alternative to Yoast SEO.
You might be thinking why I’m mentioning an SEO plugin in a list of rank trackers. But Rank Math isn’t just a simple SEO plugin.
It’s a complete SEO solution for your WordPress site as it has many features that will change your SEO performance tremendously.
Just like Yoast SEO, you can optimize your page for SEO by setting a focus keyword and get suggestions to improve your SEO score. You can get the preview of your keyword on both mobile and web.
Now, here are some really interesting features of Rank Math.
This plugin lets you perform a complete SEO analysis of your WordPress site to make sure it’s optimized for the search engines.
Rank Math also has a link building feature which allows you to add links to keywords. You can also redirect links using the plugin.
All these features make Rank Math an awesome SEO plugin for WordPress. But here’s the punchline:
Rank Math has its own search console where you can track your keyword rankings. The plugin directly connects with the Google Search Console which helps you get all your ranking data in your WordPress dashboard.
Here is an overview of the features available in this plugin:
- Import settings from Yoast SEO
- On Page SEO
- Web and mobile preview
- Rich snippets
- Website analysis
- Auto link builder
- Built-in search console
- SEO sitemaps
Wincher Rank Tracker is a free rank tracker plugin for WordPress. You can track your keyword rankings, keep an eye on your competitors, and do a lot more.
Here are some of features available in this plugin:
- Track unlimited number of keywords
- Mobile search engines for Android & iOS
- Weekly ranking updates
- Track up to 5 competitors
- Ranking history graphs
- Email notifications on keyword position changes
- Generate CSV and PDF reports
The plugin also offers a pro version which provides daily ranking updates.
In a nutshell, this is a decent plugin for tracking your keyword rankings without any advanced features.
This is a very simple and lightweight rank tracker WordPress plugin as it shows rankings by using the data from Google Analytics.
But you can’t just install the plugin and start tracking your keyword positions. You will have to set up the plugin manually. The set up procedure is also quite technical.
Still, it’s a good plugin if you don’t want to spend money on rank trackers and also want a lightweight plugin for rank tracking.
What’s better than keeping track of rankings using the best tool? Keeping check of your rankings even when you’re not at your desk.
With SERPmojo, you can track your rankings from your smartphone hassle-free. You can track all keywords and also keep track of your ranking history.
Rankings are updated in the background so you don’t have to use the app to get updates. Here are features available in SERPmojo:
- Track rankings for the major three search engines
- Track unlimited number of keywords and URLs
- Check rankings manually or automatic
- Ranking graphs
- Automatic background updates
- Analytics insights
The app is available for free but only on Android devices.
Pro Rank Tracker is an advanced rank tracking tool that lets you track keyword positions, get detailed keyword reports, get keyword suggestions, and more.
You can also discover keywords that your website is not currently ranking for. You can also get additional keyword ideas.
Lastly, the tool also has a mobile app to let you keep track of your rankings when you’re on the move. Unlike SERPmojo, this tool has an app for both Android and iOS.
Here are the features available in this plugin:
- Advanced reports
- Mobile app
- Rankings discovery
- Keyword suggestions
- Bulk adding
- Scheduled report saving
- WordPress plugin
- Multiple language support
The tool’s starts at $19 per month and goes up to $189 per month with new features added at each pricing plan. But you can give this tool a try by the free 7-day trial.
Conclusion: Which Keyword Rank Tracker Is Best For You?
So these are the 9 best keyword rank trackers you should be using. But which one is the most suitable for you?
Let’s find the answer to this question. Here are some recommendation of the tools based on different criteria.
I want a free rank tracker plugin for WordPress
If you’re looking for a free WordPress plugin for rank tracking, then Wincher Rank Tracker is the best solution for you.
It’s not advanced as other tools but has enough great features to help you track keyword positions.
I want the best rank tracker plugin for WordPress
Rankie is the best WordPress plugin for rank tracking. Rank Math is also close but I feel that it’s best at this moment.
I want an affordable rank tracker tool
SERPWatcher is the most affordable rank tracking tool with state-of-the-art features available. It costs only $19 per month which is quite cheap compared to the whopping $99 prices of the rank trackers by SEMRush and Ahrefs.
I want a rank tracker tool for my smartphone
SERPmojo is my recommendation here. Since the SERPmojo app is only available on Android, I would recommend Pro Rank Tracker for iOS users.
I want the best rank tracking tool
Rank Tracker by Ahrefs is the ultimate rank tracking tool. Yes, it’s a bit expensive. But, if you’re looking for the best, you’ll have to pay the price.
So these are my recommendations for the best rank tracking tools. If you have any questions or tool suggestions, feel free to comment to below.