Do you want to have a better understanding of how your website visitors interact and behave on your website?
Then you should start using a heatmap tool on your WordPress site. There are already many website analytics tools out there but the data provided by heatmaps can help you even more to understand your audience.
In this article, I’ll show you the best heatmaps tools and plugins that you can use on your WordPress site.
But before that, let’s first understand what a heatmap means and why it’s beneficial to use on your website.
What is Heatmap & How Does It Work?
A heatmap is a visual tool that shows how your visitors use and interact with your site. It does this by adding a layer at the top of the page and visually highlighting certain areas with hot or colors such as red, yellow, green, and blue.
Just like how the weather is reported using hot and cold areas, a heatmap works in a similar way.
If you are interested in learning more about the technical know-how of heatmaps, it’s actually quite simple.
Heatmaps can visualize three different user engagement metrics. These are clicks, scrolling, and mouse movement.
Each engagement metric can provide you insightful data on how a visitor interacts with your website.
For example, the click metrics can help you understand what elements the user clicks the most on your website.
A mouse movement could show where the visitor is looking on the page. And the scroll data can show you the regions on your site that are viewed the most by the visitor.
In all three cases, it’s no doubt that heatmaps can be valuable in providing helpful data about your website.
Now, there are many heatmap tools and plugins for WordPress that you can use on your website.
Let’s take a look at some of these tools.
Best Heatmap Tools & Plugins for WordPress
In this list, I’ve compiled and reviewed some of the best heatmaps tools for your website. By the end of this list, you’ll be able to pick the right tool for your website with ease.
Let’s get started.
CrazyEgg is a smart website optimization tool that can help you understand your user’s journey on your website visually.
They offer heatmaps, snapshots, and recordings of the user sessions on your website to provide you visual data.
Using their heatmaps, you can exactly find out where your traffic is coming from, where they’re navigating to on your website, and where they’re getting stuck.
With this information, you can optimize your website for conversions in a much better way.
The snapshots taken by the tool provide different reports such as the heatmap report, scroll map report, overlay report, confetti report, and list report.
Each report gives you different data that can help you analyze your website’s performance
But that’s not it. CrazyEgg also offers an A/B testing tool allowing you to test different variants of copy, CTA, or image on your pages. You can then also make changes on your website with their CrazyEgg Editor.
Here are the key features of CrazyEgg:
- Scroll maps
- Visitor recordings
- A/B testing
- Page editor
Let’s take a look at the pricing of this heatmap tool:
The pricing of CrazyEgg starts at $24/month for 100 recordings and 25 snapshots. With this plan, you can track only 30,000 pageviews/month.
As you move towards the higher plans, the pageview and tracking limit increases.
Although CrazyEgg is a SaaS-based tool, you can easily integrate it with your WordPress site using their plugin.
CrazyEgg is the right tool for you if you care a lot about optimizing your website. But it’s not budget-friendly for small business and solo bloggers and marketers.
The next tool on our list is Hotjar. This tool also focuses on helping you understand your visitors without totally relying on numbers.
Hotjar offers heatmaps, recordings, surveys, and feedback forms. Let’s first talk about their heatmaps.
Hotjar provides different engagement metrics with their heatmaps such as click data, scroll data, and mouse movement. On top of that, it also shows heatmaps based on the device type which is very useful.
You also get visitor recordings in Hotjar where you can see how the user behaves and interacts with your website. You can replay sessions, tag recordings, take notes, share recordings, and more.
Hotjar also allows you to conduct quick surveys on your website in a non-obtrusive way. This allows you to get instant feedback from visitors. The survey can have multiple types of questions with choices.
Here are the key features of Hotjar:
- Visitor recordings
- Feedback forms
- Multi-device support
- Behavior logic
- Powerful targeting
Let’s see how much Hotjar costs:
Hotjar’s pricing is categorized into three tiers: Personal, Business, and Agency.
Each tier has a different pricing model. Their Basic personal plan comes for free with a limit of 2000 pageviews a day. And the Plus personal plan costs $39/month for 100 full user sessions a day.
Compared to CrazyEgg, the pricing of Hotjar is very reasonable since they have a plan for each type of user.
If you’re a solo marketer or a small business, the Personal plan is perfect for you. And if you’re a huge business or agency, you can go for their Business and Agency plans respectively.
Clicky is more than just a heatmap tool. It’s a full-fledged web analytics tool that provides visitor statistics, real-time traffic updates, on-site analytics, uptime monitoring, and heatmaps.
The heatmaps in Clicky are not as advanced though as you don’t get scroll maps or mouse movement data.
With the heatmaps data, Clicky allows you to run split tests, set goals, and more. You can view heatmaps by page, visitor, and segment.
Although the heatmap tool in Clicky might feel a bit restrictive, it is very advanced in terms of other features.
Here are the key features of Clicky:
- Detailed segments data
- Uptime monitoring
- Dynamic goals
- Split testing
- Campaign tracking
Here is the pricing of Clicky:
Clicky has a free plan but it doesn’t include heatmaps. The heatmaps feature is available in the Pro Plus and higher plans.
Still, at $14.99/month, the pricing is affordable considering all the other features you get with Clicky.
Mouseflow is a powerful tool that lets you record your site visitor’s interactions and view them as heatmaps, recordings, and more.
Heatmaps in Mouseflow are dynamic and let you visualize different metrics such as clicks, scroll, movement, and more.
Besides heatmaps, you can view session recordings to see the activity of the user on your website.
With Mouseflow, you can also create interactive surveys and feedback forms to gain valuable feedback from your site visitors.
Here are the key features of Mouseflow:
- Visitor recordings
- Filters & segments
When it comes to pricing, here are the different plans offered by Mouseflow:
Mouseflow is completely free for a single-website and up to 500 recordings/month. The higher plans have an increased limit of user recordings.
You can also download their free WordPress plugin to get all their features in your WordPress dashboard.
The free plan is very good in terms of features as you get unlimited heatmaps. Their paid plans are also very affordable compared to the other tools in this list.
Clicktale offers analytics solutions for websites and apps that can help you get insights about your website’s users.
This also includes heatmaps that let you track different engagement metrics such as clicks, scroll, movement. The heatmap software by Clicktale is very powerful and advanced as it can help you identify how users interact on your website.
You can find where the users click and how much time it took for them to make a click giving you insights on your conversion funnel.
Here are the key features of Clicktale:
- Conversion analytics
- Advanced data analytics
- Predictive analytics
- Customer segmentation
Clicktale doesn’t have any public pricing plans available and you’ll have to request a meeting to a proper quote of their software.
This also means that their pricing plans are probably not ideal for small businesses or marketers. Clicktale is more oriented towards enterprises and big marketing teams.
6. Lucky Orange
Lucky Orange is an all-in-one conversion optimization suite that offers different tools like visitor recordings, heatmaps, conversion funnels, instant chat, and more.
The dynamic heatmaps in Lucky Orange are fully interactive and work in real-time to give you insights about your visitor behavior.
Their heatmaps work with everything such as drop-downs, SPAs, AJAX, etc. You can measure the click, scroll, and mouse movement metrics with the heatmaps.
You can also segment your audience by traffic source, device, medium, and more. Lastly, you can view analytics of each element on your website.
With Lucky Orange, you can also view visitor recordings so you can find what’s working and what’s not.
Here are the key features of Lucky Orange:
- Visitor recordings
- Form analytics
- Conversion analytics
Let’s take a look at the pricing of Lucky Orange:
The pricing starts at $10/month for 25,000 monthly pageviews. With this plan, you get unlimited recordings and heatmap data.
Compared to all the other tools we’ve seen so far, this is one definitely the most affordable one and a great value for money.
You can install Lucky Orange on your website instantly using their free WordPress plugin as well.
At last, we have ExtraWatch which is a real-time website monitor. It’s basically a web analytics tool that tracks what pages are being visited, most popular visits, referrers, and more.
One of the features of ExtraWatch is their heatmap that lets you see your visitor interactions. Unlike the other heatmap tools in this list, ExtraWatch only provides click heatmaps.
Apart from their heatmaps, you also get other features such as the visitor information and their location on a map. You can even track your visitors from Google, social media sites, and other referrers.
Here are the key features of ExtraWatch:
- Click heatmaps
- Real-time visitors
- Location on a map
- Visitor information
- Track multiple websites
- Track Search engine traffic
- Track referrers
Let’s take a look at the pricing of ExtraWatch:
ExtraWatch comes with a free version for a single website and you get all their features without any limitations. You can use this free version on your WordPress site using their plugin.
If you wish to use it on multiple websites, you can get their premium plans that start with 19.99€.
This tool is perfect for you if you’re looking for a complete website analytics solution as it has many other features.
But if you’re solely looking for a heatmap tool, this might not be the best option as the heatmaps in ExtraWatch are pretty limited.
So there you have it. That was our list of the best heatmap tools and plugins for your WordPress site. All the tools in our list are very unique in terms of their features and functionality.
While some of them are specifically heatmap tools, others are full-blown analytics solutions. Based on your requirements, you can choose the tool that best fits your needs.
But if you’re still confused, I’d recommend you go with Hotjar as it has the best features for a heatmap tool and also comes with a free version.
I hope you liked this article and you’ll be able to boost your conversions by using the heatmap tools given in this list.
If you have any questions or doubts, feel free to ask them in the comments below. I’d love to answer any questions you have to help you choose the right heatmap tool for your WordPress site.