Thrive Leads Review: The Ultimate List Building Plugin?

List building is crucial for anyone running an online business. Whether you run a blog or have an e-commerce store, growing your email list is very important. Building an email list is simple but not easy.

You can find tons of information out there on list-building methods. Some of these methods include using pop-ups, content upgrades, fly-ins, etc. And that’s all good.

But what about the tools to use for growing your email list? There are many tools available but which one is the best?

In this article, I’m going to review such tool called Thrive Leads. You may have heard about how Thrive Leads is one of many list-building plugins in the market.

But is it the ultimate WordPress list-building plugin?

Let’s find out.

What Is Thrive Leads?

Thrive Leads is a lead generation plugin for WordPress. With this plugin, you can grow your email list by showing pop-ups, fly-in, header bars, welcome mat, and more.

But that’s not it.

Thrive Leads was built in such a way that you witness explosive list growth by the conversion-focused methods it uses to help you build your list.

The elements, templates, and everything else in Thrive Leads is built in such a way so that you can get a high conversion rate and grow your list fast.

Let’s straight-up jump into the features of Thrive Leads.

Thrive Leads Features

Thrive Leads is famous for the features available in the plugin. From a drag-and-drop editor to advanced analytics, you would be surprised by the amazing features it has to offer.

Here are some great features of Thrive Leads.

1. Drag & Drop Editor

Unlike many other list-building plugins, Thrive Leads provides a drag-and-drop editor to help you create your opt-in forms with ease.

You can click on any element and customize it easily. Adding new elements is easy too. The drag-and-drop editor makes customization of forms really easy and fast.

You can customize options like font, color, hover effects, shadow, and more. The drag-and-drop editor also helps you set a different design for different screen sizes.

A big problem with many list-building plugins is that they don’t provide targeting options. This means an opt-in form that you created for a specific page will be displayed everywhere.

Thrive Leads solves this pain point by offering precise targeting options. This way, you can show your visitors the right offer at the right time.

This not only helps in improving conversion rates but you can also create segmented email lists.

With precise targeting, you can show your opt-in on specific categories, tags, posts, and pages.

You can select “show on all posts/pages” or show on any specific post/page.

So, you decided where to show your forms. But how and when?

With Thrive Leads, you can set advanced triggers for your forms. This gives you command over how and when to show an opt-in form.

There are 4 advanced triggers available in Thrive Leads:

  • Exit Trigger: Show an opt-in when the visitor is leaving your website.
  • Time Trigger: Show your opt-in instantly or after a certain amount of time has passed.
  • Scroll Trigger: Show your opt-in when the visitor has scrolled to a specific part or percentage.
  • Click Trigger: Show your opt-in when the visitor clicks a button or link.

These triggers help you further customize the way you display forms on your website and hence improve conversions.

There are only a few list-building plugins that provide A/B testing. And Thrive Leads is one of them. In fact, Thrive Leads helps you perform A/B tests in the best way possible.

You can test various things in Thrive Leads. Some of them include different form types, triggers, design, and content. On top of that, you can also test an entirely different offer.

And all this happens on autopilot. You just have to create and select the forms to test and forget everything.

Thrive Leads will select a winner automatically based on the time when the test was running. You can test more than two variations and monitor them easily.

So you’re worried whether Thrive Leads integrates with your email marketing service provider?

Well, good news.

Thrive Leads integrates with hundreds of email marketing service providers. Here are some of them:

  • ActiveCampaign
  • Aweber
  • ConstantContact
  • CampaignMonitor
  • ConvertKit
  • Drip
  • Mailchimp
  • MailerLite
  • InfusionSoft
  • OntraPort
  • Sendgrid
  • SendinBlue
  • MailGun
  • Mandrill

SmartLinks is the feature that makes me love Thrive Leads even more. It’s hard to find a feature like this on other list-building plugins.

With the SmartLinks feature, you can display different offers to the visitors who are already your subscribers.

So, let’s say you have an opt-in form in your sidebar. With SmartLinks, you can choose to hide that opt-in to visitors who are already your subscribers or display a completely different offer.

This helps in upselling to your existing subscribers.

Exit-intent pop-ups are sometimes annoying and Thrive Leads found a way to make sure you get a good conversion rate for exit-intent pop-ups.

With SmartExit+, you can set when the pop-up is displayed.

But what about mobile devices?

SmartExit+ lets you create exit-intent pop-ups for mobile devices too. This can be done by creating a timed trigger.

Thrive Leads offers smart analytics so that you measure your performance. You can get various reports in Thrive Leads. Some of them are:

  • Conversion report
  • Conversion rate report
  • Comparison report
  • List growth report
  • Lead tracking report
  • Content marketing report

With Thrive Leads, you can create opt-in forms for different screen sizes. This includes mobile devices and tablets.

You can completely control what’s displayed on your mobile opt-in form. You can also control what type of forms are shown on mobile devices.

If you’re worried about your website speed, then let me tell you this:

Thrive Leads lets you enable lazy load for all your forms. This means that the entire page will load first before sending a request to load the forms.

Lastly, Thrive Leads comes with a ton of templates for different templates.

Want to promote your ebook? There’s a template for that.

Promoting a webinar? Thrive Leads got you covered.

There’s a template for every purpose.

Optin Form Types

There are 10 different types of opt-in forms you can create in Thrive Leads. These are:

1. Popup Lightbox

A ribbon is a bar at the top that remains sticky as you scroll down the page. It is a much less intrusive way of growing an email list.

This way you can make your content optimized for lead generation by adding a pop-up lightbox that isn’t even annoying at all.

2. Ribbon

A ribbon is a bar at the top that remains sticky as you scroll down the page. It is a much less intrusive way of growing an email list.

You can display any message on your ribbon. It can be an opt-in form, timer, or anything else. Ribbons can be triggered so that your visitors don’t see them just as they load your website.

3. Widget

Widgets can be displayed anywhere in your content and on the sidebar too. This is the most common way of building an email list. But with Thrive Leads widgets, you can do a lot more.

You can run A/B tests and show relevant forms on each page.

4. Slide-In

A slide-in is an opt-in form that slides from the bottom right of the page. It is a less intrusive way of list building and is very effective.

Slide-ins can also be timed by setting triggers so they show up at the right time.

5. Screen Filler Overlay

If you want your visitors to see your opt-in form, then Screen Filler Overlay is the best way to do it. This unignorable opt-in form covers the whole screen.

This is perfect for promoting a new offer to your visitors or welcoming a new visitor to your site.

6. Multiple Choice Forms

Have you seen those Yes/No opt-in forms? Well, these are multiple-choice forms, and Thrive Leads lets you create such forms.

With these forms, you can present a question to your visitor. The visitors who clicked on yes will be the ones who will be added to your email list.

7. In-Line Forms

With in-line forms, you can display your opt-in form anywhere in your post using shortcodes. This is a perfect way for converting your visitors. 

You can use in-line forms for offering content upgrades.

8. Two-Step Optin Forms

Two-step opt-in forms can be used by using Thrive Lightboxes. A two-step opt-in form basically requires two steps.

The first step is to trigger the lightbox and the second is to fill in the form. This is very effective in landing pages or when you have an offer and want to convert the visitor without annoying them.

9. Scroll Mat

A scroll mat is a type of opt-in form that appears at the top of the page pushing the content down. It’s much like a screen filler overlay.

You can use it to welcome your new visitors or promote a new offer.

10. Content Lock

Content lockers are very famous and widely used. Many people use social content lockers. Though they are a good way of getting social shares, they aren’t that effective.

In Thrive Leads, you can create a content locker to grow your email list. You can lock tests, images, or any other multimedia behind an opt-in form.

Creating An Optin Form With Thrive Leads

Creating an opt-in form with Thrive Leads is very simple. Here’s how you can do it:

Go to your Thrive Leads dashboard. This is what your Thrive Leads dashboard looks like. As you can see, there are many options available. Let’s create our first opt-in form.

First, we’ll create a lead group. Click on the “Add New” lead group button.

Give a name to your lead group and click on the “Add Lead Group” button. Now, you can see that your lead group is created. Let’s create an opt-in form for the lead group. Click on the “Add New Opt-In Form” button.

Select the type of opt-in form you want to create. I’ve selected an in-line opt-in form.

The next step is to add form for your opt-in. Click on the “Add Form” button and give a name to your form.

You can see that the form has been created. There are options to set the trigger and the position of the form.

Click on the “Edit Design” button to design your form.

You can now select the template of your form or start from a blank design. You can modify the design by adding new elements.

Once you’re done with the design, save it and go back to your Thrive Leads dashboard.

So, that’s how you can create an opt-in form in Thrive Leads. As you can see, it’s very simple and literally takes a few minutes. The templates and the drag-and-drop editor make everything effortless.

Documentation & Support

Let’s now talk about the Thrive Leads documentation and support.

Thrive Leads is a part of Thrive Themes and they have done their best to provide you with everything in case you need any help.

They have a very detailed knowledge base with over 50 articles just for Thrive Leads. On top of that, Thrive Themes has a support forum for their customers so that you can ask questions and get your answers quickly.

Lastly, there are video tutorials on using Thrive Leads and whatnot.

In a nutshell, Thrive Themes have nailed their documentation and support game by providing everything you might need when using Thrive Leads.

Thrive Leads Pricing 

So, the question is – How much does Thrive Leads cost?

Thrive Leads come with all the Thrive Themes products, which they called Thrive Suite.

Thrive Suite costs $299 yearly. And for only Thrive Leads, it costs $97 per year.

Thrive Leads Pros & Cons 

Here’s a list of pros and cons in Thrive Leads list building plugin.


  • Drag-and-drop editor.
  • 10+ Opt-in forms. 
  • A/B testing. 
  • Advanced reporting. 
  • Animations.
  • Advanced triggering options. 
  • Multiple templates available.
  • Mobile responsive. 
  • 100+ integrations.


It might be surprising to you that I only mentioned one con for Thrive Leads. That’s because I didn’t found any flaws when using the plugin.

It’s simply perfect.

Thrive Leads Alternative

So are there any alternatives to Thrive Leads? Of course, there are. One of the best alternatives is OptinMonster. 

With OptinMonster, you can grow your email list by displaying opt-in forms of various types on your website.

It also has a drag-and-drop editor and is fully responsive. OptinMonster comes with 65+ predesigned templates that you can use to create forms right away.

Just like Thrive Leads, you can run A/B tests, set triggers for forms, and more.

OptinMonster is also compatible with hundreds of email marketing service providers.

There’s no doubt that OptinMonster is just as good as Thrive Leads. But it falls short when it comes to the pricing.

OptinMonster costs $9 per month for one site which is expensive than Thrive Leads. There is no one-time payment which means you’ll have to pay monthly.

Plus, the most basic $9 per month plan doesn’t include all the features. On the other hand, regardless of the plans, Thrive Leads offers all the features.

This is where Thrive Leads won the race of the ultimate list-building plugin against OptinMonster.

 Conclusion: Is It The Ultimate List Building Plugin?

So, if you’re looking for the best list-building plugin for WordPress, Thrive Leads is the one. 

It provides all the features you could think of and is the best when it comes to creating conversion-focused forms.

There are tons of templates, email marketing service integrations, triggers, A/B testing, and more in Thrive Leads than any other list-building plugin couldn’t offer at this price.

Thrive Leads Review

Istiak Rayhan



Thrive Leads is a leading list-building plugin for WordPress.


Disclosure: This post contains affiliate links. That means if you make a purchase by following any of the affiliate links, I’ll get a small commission without any extra cost to you.

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2 responses to “Thrive Leads Review: The Ultimate List Building Plugin?”

  1. Praveen Verma Avatar

    Yes, building an email list is a crucial part in online business. There are many lead generation tools avaliable that can help you in building an email list, but choosing the right one is a little bit hard task.

    Here, great to know about Thrive leads plugin. The features and the pricng of this plugin looks good.

    Thanks for sharing.

    Have a great day.
    Praveen verma

    1. Istiak Rayhan Avatar
      Istiak Rayhan

      Yes, Thrive Leads is the ultimate solution for list building.

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