10+ Best Email Opt-In Form Plugins for WordPress

Building an email list is very crucial for anyone running an online business. Whether you’re a blogger or run an eCommerce store, an email list will help you build a community of followers around your brand. 

Although list building isn’t as easy as it seems, there are some great plugins that can help you maximize your conversions and grow your email list. 

In this article, I’ll be sharing some of the best opt-in form plugins for WordPress. These plugins can help you collect emails from your site visitors and build an email list.

I’ll go through each plugin in detail so that you can choose the right plugin for your website. 

So, let’s get started. 

1. HubSpot

HubSpot is actually a comprehensive marketing, sales, and customer service management plugin. It offers a wide range of tools and features to help your business attract, engage, and delight your customers.

One of its key features is its ability to create email opt-in forms. This feature lets you create and customize different types of opt-in forms. For example:

  • Pop-Up box
  • Dropdown banner
  • Slide-in boxes
  • Sidebar widget opt-in form
  • Embedded form
  • Double opt-in form
  • Notification bar opt-in

The HubSpot email opt-in form feature offers an intuitive drag-and-drop builder by which you can craft opt-in forms without any coding.

HupSpot provides options for segmenting the email subscriber list based on the information collected through opt-in forms.

As a result, you can conduct targeted and personalized email marketing campaigns trailering to specific segments of the audiences.

Furthermore, you can integrate various other marketing automation and CRM tools to automate your email marketing efforts and lead nurturing.

HubSpot also provides analytics by which you can track the success of email campaigns and the impact of your lead-generation efforts.

Here’s a list of key features of the email opt-in form of the plugin:

  • Drag-and-drop form builder
  • Integration with CRM and many marketing tools
  • Creates multiple form types
  • Allows robust customizations
  • Supports the segmentation of email lists
  • Allow translation of forms
  • Permission pass campaigns

HubSpot has a free plugin available on WordPress.org. Besides, it has several pricing plans. 

For individuals and small businesses, the Marketing Hub Starter plan costs $15/month, the Starter Customer Platform costs $15/month, and the Marketing Hub Professional costs $800/month.

2. Thrive Leads

Thrive Leads is an opt-in form plugin for WordPress developed by Thrive Themes. This is one of the best list-building plugins for WordPress out there. 

The plugin features a drag-and-drop editor that allows you to build beautiful and conversion-focused opt-in forms for your website. You can build different kinds of opt-in forms using Thrive Leads such as: 

  • Popup 
  • Sticky ribbon
  • In-line form
  • 2-step form 
  • Slide-in
  • Opt-in widget
  • Screen overlay 
  • Content locker
  • Scroll mat
  • Yes/No multiple-choice form 

With so many options, you can smartly build forms focused on converting your visitors into your email list. 

The plugin integrates with major email marketing providers so you don’t have to worry about connecting your software with this plugin. 

Thrive Leads also comes with smart targeting features allowing you to show the forms to the right user at the right time. 

You also get A/B testing features in the plugin so that you can test different forms and designs against each other and decide which one performs better. 

Lastly, Thrive Leads provides detailed statistics and reports on the performance of your opt-in forms. 

Here’s an overview of the features available in the Thrive Leads WordPress plugin: 

  • Drag-and-drop editor
  • Responsive editing
  • Pre-built templates
  • 10 opt-in form types
  • Advanced targeting 
  • SmartLinks 
  • A/B testing
  • Detailed stats and reports

Let’s take a look at the pricing of Thrive Leads: 

As you can see, the Thrive Suite costs $30/month and comes with Thrive Leads and all other Thrive Themes plugins. You can use it on up to 25 websites. 

If you’re starting to build an email list and looking for the ultimate opt-in form plugin for WordPress, then you should definitely consider Thrive Leads. 

3. OptinMonster

As the name suggests, this is one monster plugin for building an email list as it’s loaded with great features that you’ll love. 

OptinMonster comes with a stunning drag-and-drop editor that makes building forms easy and fun. You can build all kinds of opt-in forms using this plugin such as: 

  • Popup
  • Slide-in
  • Countdown timer
  • Scroll mat
  • Sticky ribbon
  • Sidebar form
  • Inline form
  • Content locker
  • Coupon wheel
  • Multi-step form

The forms built using OptinMonster are highly customizable thanks to their design features. Plus, you can make them even more attractive by using MonsterEffects which are custom animation and sound effects. 

OptinMonster also offers advanced campaign triggers. Some of them are exit intent, scroll trigger, inactivity sensor, timed display control, and more. 

With so many trigger options, you can display the form at the right moment to capture the visitor’s attention. 

When it comes to targeting, OptinMonster lets you target visitors based on referrers, page-level, geo-location, device, cookies, and more. 

OptinMonster integrates with the major email marketing software and also helps you collect them in a proper way with smart tagging, lead sharing, and tracking scripts. 

Here’s a list of the features you get in OptinMonster

  • Drag-and-drop editor
  • Mobile editing
  • 10 opt-in form types
  • Animation effects
  • Smart triggers
  • Advanced targeting
  • Detailed reports

Here’s the pricing of OptinMonster: 

The pricing starts at $9/month for a single site with 3,500 monthly pageviews. For higher page views, you can get the other plans as per your requirement. 

OptinMonster is the perfect email opt-in plugin for anyone who wants a simple and clean tool with all the bells and whistles.

4. Bloom

Bloom is a lead generation plugin developed by Elegant Themes. With this plugin, you can build different types of opt-in forms and grow your email list. 

It comes with 100+ pre-made templates designed for conversions. The forms are highly customizable in terms of design. 

Some of the opt-in forms you can design with Bloom are: 

  • Popup
  • Slide-in 
  • In-line form
  • Below-content form
  • Widget form
  • Content locker

Bloom comes with advanced form triggers giving you the ability to display your forms at the right moment. You can trigger your forms on delay, after user scrolling, after user comment, after purchase, or after inactivity. 

The plugin seamlessly integrates with 19 different email marketing providers. 

I really love the dashboard of Bloom as it gives you a clear overview of your opt-in form performance. You can view which form performs the best and even run A/B tests on them. 

Here’s an overview of the features available in the Bloom WordPress plugin: 

  • Fully responsive
  • 100+ pre-made templates
  • Design customization
  • 6 opt-in form types
  • Display triggers
  • A/B testing
  • Integrates with 19 email marketing tools
  • Clean dashboard and reporting

The plugin costs $89 annually for complete access to Bloom and all the other Elegant Theme products. Alternatively, you can also get lifetime access at a one-time fee of $249. Both the plans let you use the plugin on unlimited websites. 

If you’re looking for a simple opt-in form plugin for WordPress, Bloom is a perfect choice for you. 

5. Convert Pro

The next opt-in form plugin on our list is Convert Pro. This WordPress plugin is developed by Brainstorm Force, the team behind the popular Astra theme. 

Convert Pro features a drag-and-drop editor to help you quickly and easily create opt-in forms for your website. It also comes with a mobile editor allowing you to create responsive popups and forms. 

You can create different types of opt-in forms such as: 

  • Popups
  • Content locker
  • Yes/No multiple choice
  • Widget form
  • Inline form
  • Slide-in
  • Sticky ribbon 

The plugin comes with ready-made templates that you can import with a single click and use instantly. 

Convert Pro allows you to perfectly time your forms with smart trigger options such as exit intent, timed trigger, welcome trigger, after scroll, user inactivity, and after reading content. 

Besides this, you can put your forms against each other through A/B testing and see which one performs better. 

Here’s an overview of the features available in this plugin: 

  • Drag-and-drop editor
  • Mobile editor
  • Ready-made templates
  • 7 opt-in form types
  • Smart triggers
  • A/B testing
  • Multi-variant testing
  • Page-level targeting
  • Cookie detection
  • Advanced analytics

The pricing starts at $79 annually for unlimited site usage. You can also get a lifetime license for $399. 

The plugin is very lightweight and perfect for anyone who wants to create beautiful and conversion-focused opt-in forms. 

6. weMail

weMail is a powerful email marketing plugin for WordPress. weMail can help you send highly customizable newsletters to your subscribers and trigger-based email campaigns with robust automation. 

weMail has a dedicated template library, and drag & drop editor to customize your newsletters and opt-in forms. Especially, it has a lot of options to design opt-in forms like never before. 

Here are some cool opt-in form options you can avail with weMail – 

  • Popup
  • Inline Form
  • Floating Bar
  • Slide Up
  • Modal
  • Embed Forms and Options
  • Comment Optin, etc 

Well, from generating an email list with highly interactive opt-in forms, and list segmentation to send an automated email campaign, weMail is one of the most powerful email marketing platforms out there. 

Here’s a list of the best weMail Features for you – 

  • Email marketing automation
  • Rich template library
  • Multiple form-building options
  • List segmentation and advanced list management
  • Transactional email
  • Smart Analytics
  • Woocommerce Integration
  • WordPress Integration
  • Multiple sending API
  • Highly Affordable 

weMail Pricing 

weMail is a free WordPress plugin. It does have Pro plans that include email automation and other premium features. The weMail Premium plan will cost you $3 per month. 

7. MailPoet

With over 300,000 users, MailPoet is another popular lead generation plugin for WordPress. But it is more than just a list-building plugin. 

With MailPoet, you can even send email newsletters to your subscribers and manage your email list. And if that’s not enough, you can also automate your WooCommerce store by sending emails to your customers. 

It offers its own SMTP service so you don’t have to use any other third-party email marketing software. 

You can create different types of opt-in forms such as: 

  • Popups
  • Widget form
  • Inline form
  • Sticky ribbon 

The opt-in forms are highly customizable and you can even use the pre-made templates offered by MailPoet. 

After collecting emails of subscribers, you can then send them email campaigns right from your WordPress dashboard. MailPoet also offers advanced reporting and analytics so that you can see your email marketing performance. 

Here’s an overview of the features available in MailPoet: 

  • Collect emails
  • Drag-and-drop editor
  • Fully responsive
  • Send emails
  • List segmentation
  • Automate WooCommerce emails
  • Pre-made templates

MailPoet has a free plan for up to 1000 subscribers. The single site license starts at €149 annually with no email sending capabilities. 

For sending emails along with list building, you can get their Premium plan with sending features. It starts at €15/month for 1250 subscribers. 

8. WP Subscribe

WP Subscribe is a clean and simple opt-in form plugin for WordPress developed by MyThemeShop

This lightweight plugin comes with many features and can help you easily grow your email list. You can create the following types of opt-in forms using this plugin: 

  • Popups
  • Widget form

The plugin is highly customizable and comes with lots of design options to help you make your popups look attractive. Besides, you can also add animations to your forms to make them more attention-grabbing. 

The plugin integrates with the majority of the email marketing software out there. WP Subscribe offers lots of popup triggers and targeting options to help you target the right user. 

Here is an overview of the features available in the lead generation plugin: 

  • Pre-made templates
  • Fully responsive
  • Popup triggers
  • Targeting options
  • Animations
  • Cookie expiration
  • Custom HTML/shortcode

The pricing starts at $19 annually for a single site license. Alternatively, you can also purchase the MyThemeShop membership for $99 which includes all the other products by MyThemeShop. 

WP Subscribe also comes with a free version with limited features and functionality. 

9. Optin Forms

This is a very simple and lightweight list-building plugin for WordPress. The plugin allows you to create beautiful and stunning opt-in forms on your website. 

The forms are highly customizable allowing you to change the colors, fonts, and appearance. The plugin currently integrates with the following email providers: 

  • AWeber
  • iContact
  • MailChimp
  • GetResponse
  • MadMimi
  • Interspire Email Marketer
  • ConvertKit
  • MailerLite

Here is an overview of the features available in this plugin: 

  • Highly customizable
  • Simple and lightweight
  • 5 pre-made design
  • Shortcode support

The plugin is available for free in the WordPress repository. If you’re looking for a basic and free opt-in form plugin, then this is the right plugin for your website. 

10. Popup Maker

If you only want to show popups on your website, then you must check out this plugin. Popup maker lets you design popups and slide-ins and display them using advanced triggers and targeting options. 

The plugin comes with a visual theme builder that lets you design popups easily. The popups are highly customizable with different design options allowing to change colors, size, fonts, and more. 

Here’s an overview of the features of this WordPress lead generation plugin: 

  • Content upgrade popups
  • Advanced triggers
  • Precise targeting 
  • Fully responsive
  • Design customization
  • Geo-location
  • Slide-ins
  • Visual theme builder
  • No coding required

Let’s take a look at the pricing of this plugin: 

The pricing of the Popup Maker WordPress plugin starts at $87 annually for a single site license. The 3-site and 5-site licenses cost $174/year and $247/year respectively.

Some advanced features such as geotargeting, analytics, and popup scheduling are only available on the higher plans. 

11. Mailchimp for WordPress

The last opt-in form plugin on our list is for users who use Mailchimp. This plugin will help you collect subscribers for your Mailchimp list. 

You can connect your Mailchimp account and start creating popups, opt-in forms, and sticky ribbon bars. 

The plugin also integrates with third-party contact form plugins such as Contact Form 7, Gravity Forms, Ninja Forms, and more. 

Here are the features available in this WordPress plugin: 

  • Fully responsive
  • Connect your Mailchimp account
  • Integrates with third-party form plugins
  • WooCommerce integration

The plugin is available for free but also comes with a premium version along with additional add-ons for the plugin. 


So, these are some of the best opt-in form plugins for WordPress that can help you grow your email list. With these plugins, you can easily create beautiful and high converting opt-in forms and display them on your website. 

Choosing the right plugin for your website depends on your requirements. Before picking any plugin from this list, make sure it meets all your requirements. 

And lastly, if you have any doubts or questions regarding any plugin mentioned in this list, feel free to comment below. 

Disclosure: This post contains affiliate links. That means if you make a purchase by following any of the affiliate links, I’ll get a small commission without any extra cost to you.


One response to “10+ Best Email Opt-In Form Plugins for WordPress”

  1. Anthony Ferrara Avatar

    I am using MailPoet in my site from the last year and it’s pretty cool. Easy to use and has a lot of feature. Nice to see this awesome plugin in your list.

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